If you are a start up or fairly new in the entrepreneurial world, you will face challenges while trying to build your online presence in a fairly crowded digital space. It can be tiring, time consuming and at times frustrating. However it still remains to be a vital aspect for the growth of your business.

Many people think that to build your online presence you simply require to have a company/ business website. Well that is not necessarily true. The truth is, when building your online presence  it does not end at having an awesome website. The website is simply a stepping stone to kick-start the journey.

Online presence” simply means the different ways you represent your business on the web. That’s right – there’s more than one way to create your company’s online identity besides a website. And they range from free to low cost options that require little to no technical expertise.


1. Website the gateway! Align your website with your brand identity

A website is a gateway to your brand. It should be a central place where your audience can learn more about your brand and what you have to offer and how people can contact you for your services.

To develop a good website consider hiring an experienced and professional web developer who understands your business. An experienced web developer is keen and adept to the ever changing digital marketing trends. He will work with you to create a mobile first website as recommended by Google.

Your website should have an appealing design to grab the attention of your audience. It should be easy to navigate with clear and relevant content to keep your audience at your site longer.

2Get SEO

Having a killer website is big step in the right direction while building an online presence, but not quite enough. It won’t have any impact if your webpage is drowned amidst a sea of content on the web. And this is where SEO comes in. Excellent application of SEO techniques can literally take your website from zero to ranking on the front page of Google. Therefore consider hiring or outsourcing a SEO expert  if you would like to scale up the growth of your business.

Beyond hiring an expert, it’s also important to understand basic SEO practices so that you can channel your efforts towards creating sellable content.

3. Think Content! Content is King!

Once that is in place it now time to focus and create value!

Decide what you will focus on and be consistent. Is it blogging or V-logging? Whatever it is, do it daily! Be consistent!

Whether it’s your Instagram or your WordPress account, always provide consistent value first through your content. This will help you attain credibility and then, you slowly become an authority in your field. Carving a niche for yourself, is very important for your online growth and visibility.

 Tip: Video Marketing : The Future of Content Marketing

Video is quickly becoming the most popular and influential form of digital content for businesses today. If done right, it can have a very positive impact on your business. As our attention spans decrease, marketers are heavily relying more and more on creating video content to boost search engine rankings, increase engagement and website traffic rates.

Industry reports show that companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those which don’t.

4. Social Media Powers Brands

A recent report by Statista, Number of social media users worldwide from 2010 to 2021 (in billions), estimated that in 2019 there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.

Therefore if a majority of your audience can be found on social media it would be detrimental for your business to neglect having a social media account. Social media allows customers, potential customers and other interested parties to engage easily via a channel that plays an important role in their everyday lives. It also improves your chances of generating additional revenue and building customer loyalty.

Although not every social media channel will be relevant to each business, it’s definitely worth looking into your options. For example, Facebook and Twitter will serve a purpose for almost any business. It’s a great place to post news, tips, photos and videos and ask and answer questions.


Now that we’ve covered the 4 main and simple ways to build your online presence, you have the necessary tactics and tips to forge ahead with growing your business.

But before we move on, remember that building a strong online presence isn’t something you create overnight; it takes time and is something that will continue to grow and evolve overtime